Bowls
What it is
Food & Beverage, Motion Graphics
Overview
A launch campaign for a new menu line: an animated promo plus a build-your-bowl menu layout that reads fast in a busy shop.
Goal
Launch a menu line with energy, and make the ordering flow obvious at a glance.
Approach
Set type and colour first so motion had a system to move inside. Animated only what guided the eye: base, protein, toppings, sauce. Matched cut timing to the track so the promo could loop on a screen without fatigue.
