What it is
Brand / Social, Design
Overview
Logo and monogram system for a small design studio and apparel label, plus a run of illustrated poster designs built around the same brand.
Goal
One mark that works embroidered, printed, and at favicon size, plus posters that read as a set.
Approach
Started the mark at the smallest size it had to survive and cut every detail that vanished at 16 pixels, delivering one mark rather than a family of five. Carried the same restraint into the poster designs, one clear image and one line of type per piece.
