ROMANTRAStudio

American Eagle Jeans

Credits

Writer, Director, and Editor
Romantra Spence

Never Bought

What it is

Ad

Overview

A spec ad campaign spoofing the American Eagle jeans controversy, cut as three short spots instead of one. Written, shot, and edited solo, purely for the joke.

Words

Written by Romantra Spence. See the stories

Goal

Get the joke across fast, three times, without repeating the punchline.

Approach

Wrote each spot around a different angle on the same gag. Kept the production as lo-fi as the real ad was polished. Cut each one short enough to work as a stand-alone post.

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