Never Bought
Overview
A spec ad campaign spoofing the American Eagle jeans controversy, cut as three short spots instead of one. Written, shot, and edited solo, purely for the joke.
Goal
Get the joke across fast, three times, without repeating the punchline.
Approach
Wrote each spot around a different angle on the same gag. Kept the production as lo-fi as the real ad was polished. Cut each one short enough to work as a stand-alone post.